Essence and Ethos (E&E) by Yashashwini Deshmukh started with a vision to create a clothing collection inspired by nature and Indian artwork. Our brand highlights 100% natural fibers and uses either biodegradable or recyclable materials in the making of leisure, and lifestyle clothing and home decor.

E&E’s sustainable clothing brand is a collection of memories, emotions, and thoughts tied to the practical world. We care deeply about careful consumption and value-centered business practice.

We focus our process on reducing waste, providing products that are long-lasting, time-tested, classically tailored, and well-designed. We believe in building respect for people and relationships and giving a strong human presence in the work and service we share.

In the world of diverse fashion, we want to remain steadfast in our adoration for the fashion industry and all its wonders while hinging our gears to mindful self and business development. With that, we set our sights on developing human connection meaningfully through the avenue we've set our hearts on: Essence & Ethos.